Austin Blues Society is dedicated to keeping the Blues genre alive in Austin, Texas. My group was asked to unite the blues community around Austin to increase memberships for Austin Blues Society as well as raise brand awareness throughout the city. The Blues is all about feelings and using music to get you out of your funk. It makes you come alive - it rejuvenates you. We encouraged individuals to spread the word about how they re-blue-venate with the blues by using #UseTheBlues on social media.