GUAC TOUR

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Avocados From Mexico partnered with retailer
H-E-B to drive volume in stores and add an extra Texas flair to their spring promotion — kickstarting a Guac Tour of regional-inspired guacamoles from all over Texas.

 

The point-of-sale (POS) strategy beckoned shoppers to “Take their tastebuds on a Guac Tour,” enticing them to savor guacamole recipes hailing from six delectable Texas regions. The comprehensive POS collection encompassed engaging signage, bin wraps and alluring elements effectively beckoning shoppers to indulge in the "Good Guacs of Texas" and enter
to win a Guac Tour trip through Texas.

 

Project Scope

• Brainstormed concept and how to bring uniqueness of each Texas region to light

• Worked with chef, food stylists and photographers to customize and shoot 6 distinct recipes

• Designed and released engaging signage, bin wraps, alluring standees and employee merch

• On-site art direction on shoot