In celebration of Guerrero’s Mexican heritage, the brand sought to create a memorable Day of the Dead campaign, one that would truly embody the vibrant spirit of the holiday. Drawing inspiration from the rich, bold colors of the festivities, we crafted dynamic in-store displays and signage that received widespread acclaim from both retailers and customers.

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My Contribution:

• Conceptualized and designed engaging point-of-sale elements

• Collaborated with a talented Mexican illustrator to transform a 2D concept into a striking 3D design

• Developed a range of display structures, including multi-size towers, pop-up headers with die-cut lug-ons, shelf talkers and danglers