Guac Tour

Avocados From Mexico partnered with H-E-B on a Texas-inspired spring promotion that encouraged shoppers to discover regional guacamole recipes from across the state. The "Guac Tour" campaign featured six distinct Texas regions and offered shoppers the chance to win a trip to experience them firsthand.

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My Contributions:

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• Developed the creative concept and visual direction for a multi-channel retail campaign celebrating the flavors and culture of six Texas regions

• Planned and art directed a custom food photography shoot, collaborating with chefs, food stylists and photographers to bring six regional guacamole recipes to life

• Designed in-store campaign assets including signage, bin wraps, standees and employee merchandise to create a cohesive shopper experience