Guac Tour

Avocados From Mexico teamed up with H-E-B for a Texas-inspired spring campaign, encouraging shoppers to explore regional guacamole recipes. The “Guac Tour” promotion featured point-of-sale materials that highlighted six unique Texas regions, with a chance to win a trip to tour them.

My Contributions:

• Developed creative concept to showcase each Texas region’s flavor

• Collaborated with chefs, food stylists and photographers to capture 6 regional guac recipes

• Designed eye-catching signage, bin wraps, standees and employee merch

• Provided on-site art direction during the photoshoot