Product Launch

In order to keep up with consumer demand for a cleaner way of life, Mission Foods created a line that focused on simple ingredients. Made from quality, certified Non-GMO ingredients so you can craft your favorite dishes without any unnecessary additives.

In order to launch the Mission Organics line, we completely shifted from Mission’s signature bright red to a more neutral pallet that better aligned with their new message. We built out in-store POS displays with various headers, shelf talkers and danglers, channel strips and even recipe tear pads for consumers to take home.

My Contributions:
- Designed and released bin headers, tear pads and shelf talkers
- Worked with the printer to create and accurately use dielines